Sam’s Club recently unveiled its plans for a new proprietary personal care brand, Simply Right, at nationwide club locations. The brand, which includes health and beauty aids, vitamins and supplements, and pharmacy OTC products, is dedicated to providing healthy personal care and wellness products for the entire family, according to the company.

Simply Right brand gives a fresh look to popular items previously known as Member’s Mark® brand in selective categories, explained Maurice Markey, vice president of proprietary brands for Sam’s Club. “We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands – whether national brands or exclusive proprietary brands – because our members trust Sam’s Club to deliver consistent quality at a great value every time,” he said.